How To Advertise Your Business On The Internet - Important Tips

Important tips:

For a successful website you need to include the following information:

1. Details about your business
2. The services/products you offer
3. Why the customer should select your business
4. Your qualifications/experience

1. Details about your business

Describe your business. A short summary of the services and products you offer, how long you have been in business, how long your business has been operating, etc.

For example:

PERFECT PERGOLAS PTY LTD is a team of fully qualified tradespeople who are experts in their field of developing quality outdoor living spaces for you and your family to enjoy. We specialise in pergolas, decking, verandas and carports. We believe in working together with our clients to create the perfect home. Our team with 15 years experience in the building industry have been servicing the Melbourne Metropolitan area for over a decade. We offer you quality workmanship at an affordable price.

2. Services / Products offered

In this section you need to include information on your webpage about what your business specialises in and what services / products you can offer.

An example for a Building / Construction Company would be:

We specialise in:
• New homes
• Extensions
• Renovations

For businesses that specialise in a number of different services, you can have your information listed in different subheadings or columns.

For example:

The Building / Construction Company may build new homes, do extensions, as well as, renovations of bathrooms and kitchens. It may also offer a building consultants service.
New Homes Extensions Renovations
Units Second storey extensions Bathroom
Single storey homes Family living areas Kitchens
Holiday homes Additional bedrooms Painting/Carpentry
Ensuites Plastering
Garage Tiling
Windows

3. Why the customer should select your business

When someone is looking for a tradesperson / team they usually have a need to fulfil. They are looking for the most suitable business that will be able to deliver the services / products they require. Therefore, it is important for you to list some reasons why a customer would want to select your business out of the many businesses that are advertised.

Firstly, you can include a subheading ‘Why Choose Your Business Name’? followed by 4 good reasons why the customer would want to select your business.

An example for a Home Extension Company might be:

4 Great Reasons to choose HAPPY HOME EXTENSIONS:

Professional Job – You can relax when choosing Happy Home Extensions. We are Registered Builders with 20 years experience so you are sure to get a professional job with 6 ½ years guarantee on all work done.

Personal Consultation – We will work closely with our clients to determine your needs and preferences in order to deliver to you a quality project that everyone can be proud of.

Job Completed to Schedule – We have significant project management skills and resources and will endeavour to complete your job on time.

Affordable Price – We offer all our customers the best quality job at the most competitive price. We are able to do this by using our established network of contacts to buy quality materials at wholesale prices.

4. Your Qualifications / Experience

Somewhere on your website (preferably on the ‘About Us’ page if you have one) you need to include your qualifications, your ABN number, Public Liability, your relevant licences and any other professional associations you belong to, your years experience and also any awards or certificates of achievement you may have gained over the years.

* Hope these tips have been helpful and wish you good luck and success in all your business endeavours.